text is herWe will explore how we can change the brief to build better, more balanced systems that allow retailers to change their own behaviours – in turn, this will facilitate and normalize more sustainable behaviours amongst the general public, as consumers and citizens.e

Evidence shows media and creative can complement each other to help brands win the battle for attention – so we will explore how we can infuse more creativity into media, while stretching ourselves to adopt a more expansive and progressive view of what media means now and in the future.

We will dive into how brands can become more personal in their behaviours – not just generically but with a real appreciation of how those brand behaviours align with what matters to people.